I'm Reut, a passionate UX/UI designer specializing in creating intuitive, user-centered experiences for B2C and complex B2B SaaS systems. With a strong foundation in both UX research and UI design, I approach every project with a holistic mindset, ensuring that user needs and business goals align seamlessly.

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With a history of working in the creative department of advertising agencies, I'm always taking a creative angle into product design.

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I have experience designing across a range of industries, including Research Tech and AdTech, where I collaborate closely with product teams to develop solutions that simplify complex workflows and improve user engagement. From wireframing and prototyping to high-fidelity UI design, I focus on building systems that are not only visually appealing but also functional and easy to navigate.

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Whether I’m optimizing onboarding experiences or designing intricate product flows, I’m driven by the challenge of making complex systems simple and efficient for users. My design process is iterative and data-driven, always evolving based on user feedback and key business metrics.​